Paula’s Choice, a skincare brand that has built a direct to consumer following via e-commerce, has officially landed its first brick and mortar retail space at Pharmaca Integrative Pharmacy.

The retailer has locations in five states, with plans to open more, but Paula’s Choice will initially be available at two of its California locations, in Oakland and Pacific Palisades, as well as in its new location opening this month in Denver.

David Lonczak, CEO of Paula’s Choice, commented:

“This exciting partnership is another important step in our Brand’s growth strategy and the expansion of our distribution to key retailers. Our physical presence at Pharmaca raises the visibility of our Brand in key markets and, for the first-time, makes our products available to consumers in retail stores.”

The Pharmaca assortment will include best-selling Paula’s Choice collections RESIST, Skin Recovery, Skin Balancing, CLEAR and CLINICAL, ensuring an offering that addresses a wide range of skin care concerns and conditions.

Tiana Ukleja, Beauty Category Manager at Pharmaca Integrative Pharmacy, added:

“We are very impressed with the Paula’s Choice product line and the success it has already seen in our stores. We are excited to see continued success as we roll out the products in even more Pharmaca stores.”